I am a creative director with 20 years of experience originally working in the U.K., now operating remotely between France and Thailand. I specialize in design and marketing, boasting a broad base of creativity in product development. My expertise covers all areas of the design process, from concept design development and prototyping to source manufacturing, packaging design, advertising, PR, and brand building. I founded my company in 2005 to provide creative and marketing services, expanding into product design and, in 2010, creating and manufacturing product ranges for major high street retailers and blue chip brands.
My marketing strategy is rooted in a deep strategic understanding, ensuring that my clients' design needs are results-focused, aimed at building strong brands and generating positive response.
I have a comprehensive understanding of branding, having collaborated with clients ranging from start-ups to brand leaders. My approach involves developing research and refining the brand proposition so that the final identity reflects both the company values and the expectations of the target market.
My services include freelance consultancy in high-level design, marketing, sourcing, manufacturing, and distribution of fragrances, beauty, wellbeing, and cosmetics-related goods, as well as packaging creation. I also offer branding development, corporate identity, creative art direction, and social media communications and development.
Blue chip Clients: Retail clients include prestigious names such as Burberry London, Louis Vuitton, DeBeers, Monsoon, Accessorize, Gina Shoes, Tesco stores Ltd, Tommy Hilfiger, Laura Ashley, Arcadia, Coolabi, Karen Millen, and Racing Green. In the realm of fragrance brands, I have collaborated with Guerlain, Monsoon, Accessorize, Laura Ashley, and Fine Fragrances (FFC) Van Gils, along with BBlonde, Fade Out, Batise, Conquest Personal Care, William Hunt, Grazia International, and Palo Grooming USA. My achievements reflect a strong focus on brand building and an effective marketing strategy. Having worked alongside L'Oréal and Garnier in the U.K. on major product launches in haircare and skincare for many years, I have also enjoyed a remarkable 9 years with luxury brand Burberry London. During this time, I contributed to marketing, advertising, creative product development, and merchandising, producing everything from corporate literature to allied marketing printed materials like look books, brochures, and managing PR events. Additionally, I have spent 12 years collaborating with leading high-end fashion brands, including Louis Vuitton and Burberry, on significant marketing and publicity campaigns within the luxury fashion industry.
Recent developments in 2017 included the launch of the William Hunt range, where a comprehensive marketing strategy was implemented and executed, culminating in the launch at the Savile Row flagship store. This brand building effort featured press and social media development aimed at fulfilling the needs for AW17. A unique bespoke product packaging and a targeted campaign were strategically designed for the premium market, resulting in winning the Beauty Award for Best Make Fragrance in 2018.
From 2020 to 2023, I managed and consulted on a well-being start-up brand focused on developing natural and eco-friendly skincare products. This included product development for a USA home and grooming range for a health and beauty brand, set to launch in 2024 in both the United States and the U.K. online and retail markets.
In 2023, I developed a marketing strategy for Grazia Magazine fragrance, which included creating a packaging concept and an innovative marketing program, alongside a social media campaign designed for an online direct-to-consumer approach.
