Global Retail Distribution
Client
International Beauty Brand
Year
2023
Services
Retail Strategy · Buyer Relations · Market Entry
The Challenge
An established beauty brand with strong DTC performance needed a strategic roadmap for entering premium retail across the US, Middle East, and Asia-Pacific — markets with distinct buyer expectations and retail dynamics.
Our Approach
We conducted in-depth market analysis, developed retailer-specific pitch strategies, and provided hands-on support through buyer negotiations, planogram development, and launch activation planning.
The Outcome
The brand secured listings with Sephora US, Harvey Nichols Middle East, and a leading APAC department store group — representing a combined retail footprint of over 400 doors in the first year.
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