Prestige Beauty Launch
Client
European Prestige Brand
Year
2024
Services
Product Design · Packaging Strategy · Retail Presentation
The Challenge
A heritage European beauty house needed to reposition an existing skincare line for premium retail placement, requiring a complete overhaul of product design, packaging architecture, and retail presentation.
Our Approach
We led the end-to-end product design process — from initial concept development and material sourcing to packaging engineering and retail fixture design. Every touchpoint was designed to communicate prestige at the shelf.
The Outcome
The range launched across 120 doors in France, Germany, and the UK, achieving sell-through targets within the first quarter and securing a permanent listing with a major European department store.
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